Wednesday, October 18, 2017

GU Energy Labs | Kona Ironman World Championship Content

After returning to San Luis Obispo for a fourth-and-final year at Cal Poly, San Luis Obispo, continued work with GU Energy Labs has consistently stoked the fire, while satisfying my bug for adventure and travel.

From Wednesday, October 11, through Sunday, October 15, I found myself in Kailua-Kona, Hawaii for the Ironman World Championship event. While gathering marketing content for the event, I was continuously impressed with the emotional and physical fortitude of numerous competitors. From the blazing-fast professionals to accomplished amateurs, there was no shortage of inspirational, motivating, and raw moments.

Below, from the event, content has been published. From interviewing Mirinda "Rinny" Carfrae to documenting the Underpants Run, Kona was on another level. A massive thank you to GU Energy Labs for their trust and support.


Mirinda "Rinny" Carfrae discussed her first time not racing Kona since 2009.
Recapping Kona, this event was powerful.
It wasn't all serious business, and the Underpants Run sure lightened the mood.

Thursday, August 31, 2017

GU Energy Labs | Summer Content

This past summer, working with GU Energy Labs, in Berkeley, California, was an absolute blast. After working the events scene for many years, it was neat to be in office, while focusing on sports marketing and marketing communications.

After spending time at Death Ride, Tahoe Trail 100 MTB, Downieville Classic, Leadville Trail 100 MTB, and Breck Epic, event involvement was a focus. Additionally, through events and working with GU Energy Labs athletes, a role was played in more than 30 content pieces.

Below, a few have been listed.

Death Ride: A Cleansed Course
Blood Road: Film Q&A With Rebecca Rusch
The GU (Pit) Crew In Action - Leadville 100 MTB 2017






Pro Tip: Rebecca Rusch Discusses Crowded Starts And Being On the Rivet
Pro Tip: Mikaela Kofmann Ups Her Hydration

From Breck Epic, six original videos were produced. These are gradually being published.


Moving forward, I am eager to return to Cal Poly, San Luis Obispo, where I will finish my senior year as a public relations and marketing student. 

Friday, May 12, 2017

Cal Poly Cycling | Spring Video Content

Recently, it has been a pleasure to work with Cal Poly Cycling, while gathering spring content. Working with Adam Evard, for photography, while Quinn Tirpak and I gathered video footage, a collection of mountain and road riders are featured.

Below, find links to both mountain and road video edits.



Cal Poly Cycling. Credit: Adam Evard
Cal Poly Cycling. Credit: Adam Evard

Tuesday, April 18, 2017

If It Was Easy, Everyone Would Be Doing It

Competing: "to strive to outdo another for acknowledgment, a prize, supremacy, profit, to engage in a contest."

During the collegiate road season, week in and week out, animated individuals are competing and consistently pushing forward. While racing "Storm The Fort," a Stanford University hosted event in Seaside, California, I was brutally reminded of stern competition.

Ba-da-boom, ba-da-boom, ba-da-boom. Sunday, April 9, began with an early morning awakening, 3:30 a.m. to be exact, prior to collecting three teammates. We rolled north from San Luis Obispo, California. The early-morning hours proved to be a time of peace and reflection, as my mates drifted, notching additional rest.

Come venue arrival, Cal Poly Cycling swung into action. With a host of individuals competing, we managed to be a buzz of activity. By 8:00 a.m., three categories containing Cal Poly Cycling members were cruising. Meanwhile, for those departing later in the morning, brief moments of rest were appreciated, before catching race finishes and beginning diligent preparation.

Throughout a weekend of racing, Cal Poly Cycling entered 20 events with 12 individuals. On Sunday, April 9, a win from Josh Gieschen in the Men's D race was a blast. For the birthday boy, it was only fitting to sing "Happy Birthday" at the race start. Also, Michael Beard earned a third place finish in the Men's B category, another positive showing for Cal Poly Cycling.

Michael Beard (right), during the Men's B road race.
With morning races wrapping up, a showdown in the Men's A race was approaching. Throughout the Western Collegiate Cycling Conference (WCCC) season, University of California, Los Angeles (UCLA) has been impressive. After consistently showing their force, this weekend would be no different.

Racing around a choppy, punchy Ft. Ord course, UCLA was willing to put the hammer down, early and often. In a matter of minutes, 12 to be exact, the Men's A field was being shelled on Ft. Ord's lone, substantial climb. For a former military base, this seemed fitting. As the field strung out, a brief glance over my shoulder reminded me to "hop in my foxhole and hunker down," words formerly spoken by Yuri Hauswald, at Petaluma's Bantam Classic.

For at least one more lap, of nine for the day, two teammates and I remained with the front group. As Peter Aster, from Cal Poly Cycling, rolled with me, I plainly uttered, "This is going to be a long day." After four laps with the front group, I was dispatched, before bouncing around and settling with a mid-pack finish. Colin Patterson, from Cal Poly Cycling, continued to fight, finishing with a top-ten finish in a hotly contested competition.

With anything, great days are to be cherished, while poor performances need to be accepted. Despite the training, preparation, and interest, this was a tough day for many. With that being said, if it was easy, everyone would be doing it. 

Post-race grub, the norm.
This season, thank you very much for your interest in collegiate road cycling, while browsing multiple weekend dispatches. For the support, comments, and advice, thank you. 

Wednesday, March 15, 2017

Discovering Motivation, Cherishing Community

In Santa Maria, the places we ride.
The places we ride, the people we meet, the memories that are forged. What motivates you to complete millions of pedal revolutions and endure plenty of fatigue, all while pressing forward?

As a current third-year student at California Polytechnic State University, San Luis Obispo, the collegiate cycling scene is no mystery. After receiving exposure in high school, before processing tales in college, collegiate cycling is a place for plenty of laughs, a plethora of smiles, and, surely, a satchel of memories.

With a revived interest in competition, Cal Poly, San Luis Obispo student-athletes ventured south at the beginning of March, while competing in a University of California, Santa Barbara (UCSB) hosted event. Looking ahead, for the next seven weekends, Cal Poly will be represented across California, before landing in Grand Junction, Colorado.

Considering this load, how does motivation emerge?

On March 4, UCSB hosted "A Bicycle Race!" that quickly became a race of attrition for the Collegiate Men's A field. Fortunately, Cal Poly lined up eight men for the event. For the weekend of road and criterium racing, 18 competitors entered 27 events, with one win and eight top-five finishes. Along the Central Coast, the stoke was alive and well.

A posse of Cal Poly cyclists, with racing complete for the day.
During Saturday's road race, with eight men to control the Collegiate Men's A field, high hopes were present. Early, Cal Poly's Tim Mabray entered a break, relieving some pressure. Eventually, University of California, Los Angeles (UCLA) elevated the pace, while controlling the front for multiple laps throughout a five-lap, 70-mile ordeal.

After frequent flyers and consistent sprints early on, the pace had settled. Unfortunately, while sitting comfortably, I was struck with a front puncture, day done for me. "Carry on, men, air support is headed home," I joked with teammates, bummed about my poor fortune.

Continuing on, with evening hours approaching, final-lap fireworks caused an implosion. At the finish, Christopher Blevins (Cal Poly) and Samuel Boardman (UCLA) finished clear of the splintered pack, jostling for position, before Blevins nudged a victory.

A trio of Cal Poly cyclists.
 With racing complete for the day, a sense of community continued to spread. Slowly, very slowly, competitors left the race venue. However, little sense of urgency existed. With plenty of sprite individuals, all gathered on a Saturday, conversation and jubilation filled the air.


With this crowd, at the end of the day, competition is memorable, laughs and smiles are cherished, pedal revolutions and fatigue are accepted, all for the joy of two wheels. Plus, a post-race In-N-Out Burger tradition never hurt. 

What motivates you? Whatever it may be, while forging memories, carry on.